Customer Experience & User Experience designers, Product Managers and Designers, Business developers and Software Architects.
Digital product development used to be all about attracting and locking an "average user" into a "standard" product. Data-driven product development is about adapting the product to the behaviour of its most valuable users.
This sounds important, but rather complicated and time-consuming? Not when you combined the right knowledge with the right tools and!
There are more product analytics tools out there everyday, but without a clear user behaviour development strategy, your goals can become dictated by the tool’s features. This course will help you get familiar with some of the leading product analytics tools out there based on how to engage and retain users. the
User Behaviour Design is a new discipline that applies psychology into digital experience design, and answers questions like
Why and how do they use the product?
Why do they come back?
Why do they recommend others?
What do they pay for?
Analysing user behaviour during Product Evolution answers important questions:
What features to focus on developing?
What KPIs to capture and which of those matter?
How to measure and grow user success?
Ashwin Rajan (Ash), is an international trainer, speaker and panelist on behaviour design and change. He has served a diverse client base across a 20-year career in customer & user experience, service design, design thinking and design-driven innovation at firms such as Fjord (now part of Accenture Interactive) and Deloitte. Ash is founder of Fabric, a product psychology and behaviour design think tank and consultancy. Among other things, Fabric specialises in helping drive product development decisions based on understanding, targeting and shaping user behaviour.
Marjukka Niinioja, founder of Osaango, is an educational scientist turned software architect. Marjukka is an also speaker and author of API-talous 101, a book about API Economy. She has researched, trained and consulted organizations on building digital products and services, including APIs. She has also experience as manager, team lead and business developer. Marjukka is co-hosting Product Tank Helsinki for product managers and other product people as well as APIOps -meetups for API enthusiasts.
Putting user behaviour at the center of your product analytics
What is good product analytics, going beyond SEO analytics with in-product and behavioural analytics
Using behavioural methods to activate, retain and monetise customers
Intro to some cutting-edge analytics tools and platforms for mobile and web
Behaviour Design methods combined with User Analytics data for next-gen analytics
User Growth Methods and designing analytics for growth
Putting it all together with some exercises, take your computer with you!.
If you can not participate this course, you can send someone else instead of you. If cancellation is done less than 14 days before the course start, we will charge 50% of the price. In case of no show without any cancellation, we will charge the whole price. Cancellation fee will also be charged in case of illness.