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This two-day, in-depth seminar is intended for chief data offices, enterprise architects, data architects, master data management professionals, business professionals, database administrators, data integration developers, and compliance managers who are responsible for management and governance of enterprise data.

The seminar takes a detailed look at the business problems caused by poorly managed data including inconsistent identifiers, data names and policies, poor data quality, poor information protection, and piecemeal project oriented approaches to data integration.  It also defines the requirements that need to be met for a company to confidently define, manage and share reference data, master data and transactional data across operational and analytic applications and processes both on-premise and in the cloud.

Having understood the requirements, you will learn what should be in a data management strategy and what you need in terms of people, processes, methodologies, and technologies to bring your data under control. In addition we will look at how to introduce governance into different data management disciplines including data naming, enterprise metadata management, data modelling, data relationship discovery, data profiling, data cleaning, data integration, data service (Data-as-a-service) provisioning, reference data management and master data management.

During the seminar we take an in-depth look at the technologies needed in each of these areas as well as best practice methodologies and processes for data governance and master data management.


This seminar is intended for business and IT professionals responsible for enterprise data governance including metadata management, data integration, data quality, master data management and enterprise content management. It assumes that you have an understanding of basic data management principles as well as at least a high level of understanding of the concepts of data migration, data replication, metadata, data warehousing, data modelling, data cleansing, etc.


Attendees will learn how to set up an enterprise data governance program and to determine what technologies they need for enterprise data governance, data integration and master data management (MDM). In addition they will learn when to use certain technologies over others and methodologies to use for metadata management, data integration, and designing and implementing data governance and MDM solutions.


This session defines what enterprise data governance is and looks at why companies need to invest in provisioning trusted, commonly understood, high quality information services across the enterprise to guarantee consistency. It also looks at why data integration and data management should now be a core competency for any organisation.

  • An introduction to enterprise data governance
  • The impact of unmanaged data on business profitability and ability to respond to competitive pressure
  • Is your data out of control?
  • Key requirements for Enterprise Data Governance (EDG)
  • Establishing a strategy for data governance
  • Getting the organisation and operating model right
  • Key roles and responsibilities – data stewards and data owners
  • Formalising EDG processes e.g. the dispute resolution process
  • Types of policies needed to govern data
    • Data integrity rules
    • Data validation rules
    • Data cleansing rules
    • Data integration rules
    • Data provisioning rules
    • Data privacy rules
    • Data access security


Having understood strategy, this session looks at methodology for data governance and data management. It also looks at the technologies needed to help apply it to your data to bring it under control. It also looks at how data management platforms provide the foundation in your enterprise architecture to manage information across the enterprise

  • A best practice step-by-step methodology for data governance and data management
    • Define, Identify, Assess, Integrate, Provision, Monitor, Protect and Secure
  • The data management technology platform
  • The Data Management Marketplace: Actian, Global IDs, IBM, Informatica, Microsoft, Oracle, SAP, SAS, Talend
  • The data management platform in your enterprise architecture
  • Data governance and data management implementation options
    • Centralised, distributed or federated
  • The impact of Self-service BI and self-service data integration – the need for data governance in our business units
  • Data management on-premise and on the cloud


This session looks at the first step in data management – the need for data standardisation. The key to making this happen is to create common data names and definitions for your data to establish a shared business vocabulary (SBV). The SBV should be defined and stored in a business glossary.

  • Data standardisation using a shared business vocabulary
  • SBV vs. taxonomy vs. ontology
  • The role of a SBV in Master Data Management, Reference Data Management, SOA, DW and data virtualisation
  • Approaches to creating an SBV
  • Enterprise Data Models & the SBV
  • Business glossary products
    • ASG, Cisco, Collibra, Global IDs, Informatica Enterprise Information Catalog, IBM Information Governance Catalog, SAP Information Steward Metapedia, SAS Business Data Network
  • Planning for a business glossary Organising data definitions in a business glossary
  • Business involvement in SBV creation
  • Using governance processes in data standardisation
  • Enterprise Data Modelling using a SBV


Having defined your data, this session looks at the next steps in an a data governance methodology, discovering where your data is and how to get it under control

  • Implementing systematic disparate data and data relationship discovery
  • Data discovery tools Global IDs, IBM Discovery Server, Informatica, Silwood, Sypherlink, SAS
  • Automated data mapping
  • Data quality profiling
  • Best practice data quality metrics
  • Key approaches to data integration – data virtualisation, data consolidation and data synchronisation
  • Generating data cleansing and integration services using common metadata
  • Taming the distributed data landscape using enterprise data cleansing and integration
  • The Enterprise Data Refinery – Hadoop as a staging area for enterprise data cleansing and integration
  • Data provisioning – provisioning consistent information into data warehouses, MDM systems, NoSQL DBMSs and transaction systems
  • Provisioning consistent on-demand information services using data virtualisation
  • Achieving consistent data provisioning in a SOA
  • Consistent data management across cloud and on-premise systems
  • Data Entry – implementing an enterprise data quality firewall
  • Data quality at the keyboard
  • Data quality on inbound and outbound messaging
  • Integrating data quality with data warehousing & MDM
  • On-demand and event driven Data Quality Services
  • Monitoring data quality using dashboards
  • Managing data quality on the cloud


This session introduces master data management and looks at why businesses are serious about introducing it. It also looks at the components of an MDM and RDM system and the styles of implementation.

  • Reference Data vs. Master Data
  • What is Master Data Management
  • Why is MDM needed? – benefits
  • Components of a MDM solution
  • How does MDM fit into a SOA?
  • MDM implementation options
    • Master Data Synchronisation vs. Virtual MDM
    • Single Entity Hub vs. Enterprise MDM
  • Identifying candidate entities
  • Understanding master data creation and maintenance
  • Master data implementation
  • Defining an SBV for master data entities
  • Hierarchy Management
  • Master data modelling
  • Data discovery – identifying where your disparate master data is located
  • Mapping your disparate master data
  • Profiling disparate master data to understand data quality
  • Creating trusted master data entities using data cleaning and data integration
  • Implementing outbound master data synchronisation
  • Identifying and re-designing master data business processes
  • The MDM solution marketplace
    • Ataccama, IBM, Informatica, Magnitude, Microsoft, Oracle, Orchestra Networks, Riversand, SAP, SAS, Semarchy, Stibo, Talend, Teradata, Tibco
  • Evaluating MDM products
  • Integration of MDM solutions with data management platforms
  • Implementing MDM matching on Hadoop, e.g. IBM Big Match and MDM Server
  • NoSQL Graph DBMSs and MDM
  • MDM in the Cloud – what’s the advantage?
  • Integrating MDM with enterprise portals
  • Sharing access to master data via master data services in a Service Oriented Architecture (SOA)
  • Leveraging SOA for data synchronisation
  • Integrating MDM with operational applications and process workflows
  • Using master data to tag unstructured content


This session looks at the most difficult job of all – the change management process needed to get to enterprise master data management. It looks at the difficulties involved, what really needs to happen and the process of making it happen.

  • Starting a MDM change management program
  • Changing data entry system data stores
  • Changing application logic to use shared MDM services
  • Changing user interfaces
  • Leveraging portal technology for user interface re-design
  • Leveraging a service oriented architecture to access MDM shared services
  • Changing ETL jobs to leverage master data
  • Hierarchy change management in MDM and BI systems
  • Transitioning from multiple data entry systems to one data entry system
  • Trends – Blockchain and MDM
  • Transitioning change to existing business processes to take advantage of MDM
  • Planning for incremental change management



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