Introduction to Digital Marketing E-learning

Utgivare: ILX Group plc
| Längd: 4.0 hours
Introduction to Digital Marketing E-learning
1.00 st
Introduction to Digital Marketing E-learning (lngd 4.0 hours)
240,00 €
+ moms 24%.

Kursbeskrivning

ABOUT THE COURSE

The Introduction to Digital Marketing course is designed to give you an understanding of web analytics, Search Engine Optimisation (SEO), social media marketing, pay-per-click advertising (PPC), conversion optimisation, content marketing, mobile marketing, marketing automation and programmatic buying, giving you the confidence to make informed decisions and strategise your online marketing efforts.

DURATION

2-4 hours

PRE-REQUISITES

The participants are expected to have a working knowledge of the MS Office Suite and an understanding of how search engines work

LEARNING OBJECTIVES

By the end of the course you will be able to:

  • Understand the basics of digital media, including SEO, PPC, social media, content marketing etc., its power and potential
  • Incorporate online marketing jargons to your work
  • Gain the context to take business decisions involving the digital media and online marketing
  • Get ready to deep dive into advanced online marketing topics

The Introduction to Digital Marketing course is offered by Simplilearn, a partner of ILX Group.

MATERIALS

  • 10 high quality chapters
  • Course completion certificate

DURATION OF ACCESS

12 months online access to accredited e-learning

WHAT'S COVERED?

The course covers the following topics:

  • Introduction to SEO
  • Introduction to social media
  • Introduction to content marketing
  • Introduction to email marketing
  • Introduction to mobile marketing
  • Introduction to PPC
  • Introduction to conversion optimisation
  • Introduction to digital analytics
  • Introduction to marketing automation
  • Introduction to programmatic buying
  • Introduction to digital marketing test

TARGET AUDIENCE

This is meant to be a stepping stone to begin your digital marketing learning journey and is suitable for the following professionals:

  • Fresh graduates and professionals in their early career
  • Business owners
  • Web designers
  • Web marketers
  • Marketing professionals

 

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