The Introduction to Digital Marketing course is designed to give you an understanding of web analytics, Search Engine Optimisation (SEO), social media marketing, pay-per-click advertising (PPC), conversion optimisation, content marketing, mobile marketing, marketing automation and programmatic buying, giving you the confidence to make informed decisions and strategise your online marketing efforts.
2-4 hours
The participants are expected to have a working knowledge of the MS Office Suite and an understanding of how search engines work
By the end of the course you will be able to:
The Introduction to Digital Marketing course is offered by Simplilearn, a partner of ILX Group.
12 months online access to accredited e-learning
The course covers the following topics:
This is meant to be a stepping stone to begin your digital marketing learning journey and is suitable for the following professionals: